Jeff Zbar, the “ChiefHomeOfficer.com,” has worked as a home-based journalist, author and small business advocate since the 1980s. He was named the U.S. Small Business Administration’s 2001 Small Business Journalist of the Year.
As a writer, speaker and consultant, Jeff’s specialties include work-at-home, teleworking, alternative officing and small business marketing, furnishings, technology, security, communications and motivation. His think-tank and consultancy, Goin’ SOHO! (small or home office), works with corporations hoping to target the emerging home office and teleworking markets, and individuals hoping to enter or excel in the home-business, small business and teleworking arena.
Jeff writes for more than a dozen national publications, and is or has been a contributing editor to Home Office Computing, Entrepreneur.com and Writer’s Digest. He wrote “Home Base,” the teleworking advice column on Network World’s Net.Worker Web site (www.nwfusion.com/net.worker). Jeff is the weekly marketing columnist and recurring small business feature and technology writer for the South Florida Sun-Sentinel. His columns also have been featured on Onvia.com (SOHO Corner Office) and FreeAgent.com (Go SOHO!).
Jeff’s latest book is Teleworking & Telecommuting: Strategies for Remote Workers & Their Managers (Made E-Z Products, Inc., 2002). In summer 2001, Jeff published the home office safety and security book, Safe @ Home: Seven Keys to Home Office Security (FirstPublish). Previous titles include Home
Office Success Stories (Goin’ SOHO!, 1997), Home Office Know-How (Upstart, 1998), and Your Profitable Home Business Made E-Z (on CD-ROM, from Made E-Z Products, Inc., 2000), and SOHO Psychology: Mastering the Mindset of Working From Home (Fall, 2003). Each month, Jeff publishes Home Office Success Stories, a free electronic magazine on working from home and telework (www.goinsoho.com/successstory.cfm).
Jeff consults with corporations hoping to better understand and target small business owners and home office entrepreneurs and teleworkers. His marketing and promotional efforts have included Web site content and marketing message development, radio and television appearances, and national speaking and media tours for Office Depot Inc., BellSouth Inc., Sony Corp., Brother, Lexmark, Broderbund, Hunter Douglas, Logitech, and a successful Spring 2001 national home office contest for Sprint Corporation.
Comfortable in front of the camera, microphone, or live audience, Jeff has extensive presentation experience. He has served as a recurring home office expert guest for WFOR Channel 4, the CBS affiliate in the Miami-Fort Lauderdale market, and he frequently lectures on home office and telework set-up, motivation, technology and communications topics for various organizations serving the home office / small business segment.
Jeff, who also is a member of the American Society of Journalists & Authors, works and lives in suburban Fort Lauderdale with his wife, Robbie, their three young children, and Riley, their canine administrative assistant.