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Jeff Zbar
Jeff Zbar, the "ChiefHomeOfficer.com," has worked as a home-based
journalist, author and small business advocate since the 1980s. He was named
the U.S. Small Business Administration's 2001 Small Business Journalist of
the Year.
As a writer, speaker and consultant, Jeff's specialties include
work-at-home, teleworking, alternative officing and small business
marketing, furnishings, technology, security, communications and motivation.
His think-tank and consultancy, Goin' SOHO! (small or home office), works
with corporations hoping to target the emerging home office and teleworking
markets, and individuals hoping to enter or excel in the home-business,
small business and teleworking arena.
Jeff writes for more than a dozen national publications, and is or has been
a contributing editor to Home Office Computing, Entrepreneur.com and
Writer's Digest. He writes "Home Base," the teleworking advice column on
Network World's Net.Worker Web site (www.nwfusion.com/net.worker). Jeff is
the weekly marketing columnist and recurring small business feature and
technology writer for the South Florida Sun-Sentinel. His columns also have
been featured on Onvia.com (SOHO Corner Office) and FreeAgent.com (Go
SOHO!).
Jeff's latest book is Teleworking & Telecommuting: Strategies for Remote
Workers & Their Managers (Made E-Z Products, Inc., 2002). In summer 2001,
Jeff published the home office safety and security book, Safe @ Home: Seven
Keys to Home Office Security (FirstPublish). Previous titles include Home
Office Success Stories (Goin' SOHO!, 1997), Home Office Know-How (Upstart,
1998), and Your Profitable Home Business Made E-Z (on CD-ROM, from Made E-Z
Products, Inc., 2000). He also is writing the forthcoming SOHO Psychology:
Mastering the Mindset of Working From Home (Fall, 2003). Each month, Jeff
publishes Home Office Success Stories, a free electronic magazine on working
from home and telework (www.goinsoho.com/successstory.cfm).
Jeff consults with corporations hoping to better understand and target small
business owners and home office entrepreneurs and teleworkers. His marketing
and promotional efforts have included Web site content and marketing message
development, radio and television appearances, and national speaking and
media tours for Office Depot Inc., BellSouth Inc., Sony Corp., Brother,
Lexmark, Broderbund, Hunter Douglas, Logitech, and a successful Spring 2001
national home office contest for Sprint Corporation.
Comfortable in front of the camera, microphone, or live audience, Jeff has
extensive presentation experience. He has served as a recurring home office
expert guest for WFOR Channel 4, the CBS affiliate in the Miami-Fort
Lauderdale market, and he frequently lectures on home office and telework
set-up, motivation, technology and communications topics for various
organizations serving the home office / small business segment.
Jeff, who also is a member of the American Society of Journalists & Authors,
works and lives in suburban Fort Lauderdale with his wife, Robbie, their
three young children, and Riley, their canine administrative assistant.
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